Imagine a world where every conversation with a client isn't just a sales pitch but a treasure trove of insights. That’s the promise of conversation intelligence (CI) software.

With sales reps spending 1/7th of their time on non-selling tasks, CI tools can free up a major chunk of this time. And, enable the sales team to understand customers’ expectations, deliver personalized interactions, identify revenue opportunities, and close more deals.

To help you take control of your time and improve your sales performance, these 7 conversation intelligence tools are worth exploring.

What is Conversation Intelligence?

Conversation intelligence leverages AI, natural language processing (NLP), and machine learning (ML) to analyze unstructured data from written and spoken sales conversations. 

It goes beyond simple call recording and transcription, providing deep insights into what was said, how it was said, and why it matters by evaluating tone, sentiment, and context.

Conversational intelligence platforms offer these benefits:

• Tracks sentiment, recognizes patterns, and identifies key phrases to provide in-depth insights.
• Centralize all sales conversations for easy access and analysis.
• Captures and transcribes sales calls accurately, saving time and improving documentation.
• Evaluates performance with tailored scorecards and suggests next steps to close deals.
• Syncs effortlessly with tools like HubSpot for streamlined workflows and data management.

Top 7 Best Conversation Intelligence Software in 2024

Here’s a rundown of our top picks for a conversational intelligence platform.

📌Please note: Pricing is only available upon request for all tools mentioned here.

1. Superlayer

Superlayer is an AI-powered conversation intelligence software that helps sales teams extract value insights from each customer conversation. It enables the sales team to have more customer-facing interactions while AI records, transcribes, and analyzes them.

Superlayer saves 20% of sales teams' time and boosts CRM data accuracy by 50% through automatic data updates from customer interactions.

Superlayer's prompt-based targeting and customizable scorecards provide detailed analysis and quantitative feedback for each sales call.

Key features

• Instant customer feedback: During sales calls, AI will provide instant feedback to reps on product knowledge, communication skills, and objection handling. Sales managers can use this feedback to identify specific areas where reps need help and provide targeted coaching.
• Simulate customer interactions: You can simulate realistic customer interactions allowing sales reps to practice their sales techniques. 
• Data-driven coaching programs: Backed by data, you can create the right sales coaching and onboarding programs to focus on each reps’ individual needs.
• Automated CRM updates: After each call, Superlayer records, transcribes, summarizes it and updates your CRM with key insights, including customer sentiment, objections raised, and follow-up actions.
• Bulk call analysis: Superlayer saves time by analyzing multiple conversations at once—10, 20, and even up to 50 helping you assess trends in your sales interactions.

Superlayer pros and cons

Superlayer pricing

Superlayer offers three pricing tiers—Standard, Scale, and Custom—based on team size and needs, with per-seat pricing and free trials available. 

Book a demo to discuss pricing in detail.

2. Gong

Gong is a leading revenue intelligence platform with robust AI-powered conversation intelligence. It records and analyzes interactions across video calls, phone calls, and emails, providing detailed insights. 

Gong’s adaptable AI excels in generating precise transcripts and uncovering customer sentiment, making it a standout solution.

Key features

• Real-time insights and alerts: Gong analyses conversations to identify key details, sentiments, and trends. This includes important phrases, competitor mentions, and customer concerns.
• Deal intelligence: It tracks customer interactions and engagement levels to forecast deal success and identify at-risk deals early. It provides insights into what strategies are working and what needs adjustment.
• Call recording and transcription: The tool automatically records and transcribes conversations for up to 7-hour videos involving multiple speakers. It integrates with Zoom, Google Meet, and other web conferencing tools.

Gong pros and cons

Gong pricing

Custom pricing tiers are available based on the number of users, platform-based fees, use cases, and integrations. 

3. Chorus.ai (acquired by ZoomInfo)

Chorus.ai is a conversational intelligence tool that captures sales interactions across email, calls, and meetings. It identifies win opportunities, provides sales coaching insights, and uncovers trends in sales calls.

Its acquisition by ZoomInfo extensive contact and company intelligence database, offering a more comprehensive view of prospects and customers. For each outbound, you will get information about the person you’re reaching out to help you further customize your messaging.

Key features

• Connected intelligence: You can see the entire relationship history for each contact or company and refine your outreach based on past interactions while planning your next interaction.
• Market intelligence: Gain competitive insights to get ahead and leverage customer language in messaging and content so you can make better strategic decisions across your customer base and overall market.
• Deal intelligence: Measure deal momentum, mitigate churn, and action unbiased CRM data, giving you a better line of sight into maximizing revenue.
• Sales call analysis: Transcribe and analyze the sales conversation and highlight key information, such as competitor mentions, features discussed, and questions raised.

Chorus.ai pros and cons

Chorus.ai pricing

Chorus.ai offers custom pricing based on the required licenses and the features you need. 

4. Clari Copilot

Clari Copilot, formerly Wingman, is an AI-powered conversation intelligence platform that helps with call recording, transcription, and analysis.

Copilot enhances sales and revenue operations as part of Clari. The tool automatically includes actionable insights from customer calls in revenue forecasts, resulting in more accurate and nuanced predictions.

Key features

• Detailed call summaries: Automatically generate battle cards, create scorecards, track competitor mentions, highlight key discussion points.
• Keyword filtering: You can filter calls by keywords or phrases to find specific timestamps without listening to the entire call.
• Team collaboration: Share meeting notes and call summaries with internal and external members. You can also invite collaborators to leave comments within the platform.

Clari Copilot pros and cons

Clari Copilot pricing

Clari Copilot is included in the pricing plans for Clari, which are available upon request only.

5. Mindtickle

MindTickle is a leading sales readiness platform that helps organizations improve sales performance through training, sales coaching, and data-driven insights. It combines gamified learning, role-play simulations, and AI-driven coaching to ensure sales teams are well-prepared and aligned with company goals.

Key features

• Marketing and competitive intelligence: The marketing team can analyze a call recording and gain direct access to the buyer's voice. By understanding the competitor’s mention, features requested, and overall tone of the conversation, the team can build better-targeted messaging for future campaigns.
• Gamified sales training: Based on the sales call analysis, the tool identified existing gaps and prepared practice material using gamification, such as live quizzes and role-plays, to not only see how they performed but also proactively practice.
• Data-led coaching: Call AI generates call scores and ties them to the sales readiness index to deliver an exhaustive view of individual and team readiness.

Mindtickle pros and cons

Mindtickle pricing

Mindtickle pricing is available only upon request.

6. Convin

Convin is an integrated call intelligence software that supports omnichannel conversation recording and analysis. 

It empowers the sales team to close more deals through automated coaching based on analysis of multiple customer interactions. The tool also auto-assigns coaching to reps based on performance KPIs and trends.

Key features

• Conversation behavior analysis: Analyze and surface hidden patterns in a sales conversation, enabling you to leverage customer data to build sales assets.
• Sales call review and feedback: The tool analyzes sales calls by auditing the voice parameters and scores the interaction. It even flags calls that need special attention for manual review.
• Auto-generated performance statistics: The tool analyzes each rep's conversation, assessing their soft skills, talking ratio, and interruptions, and generates a detailed performance card.

Convin pros and cons

Convin pricing

Convin comes with custom pricing plans, which are available only upon request. 

7. Salesloft

Salesloft is a sales engagement platform that offers AI-powered conversation intelligence tool designed to record, transcribe, and analyze virtual sales meetings. It offers a more integrated approach by centralizing sales processes, analytics, and conversation analysis capabilities.

Key features

• Keyword tracking: Set up keyword trackers to extract competitor mentions, pricing product features, or objections to gain visibility into specific topics discussed quickly.
• Call summary: After every recording meeting, the tool automatically generates a call summary, highlights key points, and creates a list of action items.
• AI-powered analysis: Automatically analyze the prospect’s tone and sentiment and generate a scorecard for each sales rep based on their overall approach to sales call and objection handling.

Salesloft pros and cons

Salesloft pricing

Salesloft offers two pricing plans, Advanced and Premier, and pricing for both is available only upon request. 

How to Choose the Right Conversation Intelligence Software for Your Business

Choosing the right conversation intelligence software can be overwhelming, with many platforms offering similar features and promises. 

To simplify your decision making, we’ve highlighted the things you need to look out for:

1. What problem are you trying to solve?

Identifying the problem is key to choosing the right conversational intelligence tool. 

Here’s how:

1. Audit Processes: Pinpoint inefficiencies in your sales process, like missed follow-ups or unclear handoffs.
2. Gather Feedback: Ask your team about their challenges—e.g., remembering call details, handling objections, or understanding buyer sentiment.
3. Evaluate Current Tools: Check if existing tools meet your needs. For example, does your CRM automation lack call analysis or coaching features?
4. Set SMART Goals: Define goals like reducing data entry by 50% in three months with automated transcription.
5. Link Challenges to Outcomes: Tie problems to solutions, e.g., using sentiment analysis to flag buyer hesitation.

This clarity ensures you choose a tool that aligns with your team's needs.

2. Who will use the platform?

Understanding your user base is key to selecting the right tool. Decide if it’s for the sales team alone or multiple departments, as broader access impacts pricing and features. 

Different teams often need distinct functionalities:

• Sales: Real-time coaching, call recording, performance metrics, sentiment analysis, deal risk notifications.
• Marketing: Topic identification, keyword tracking, customer pain point analysis, voice of customer insights.
• Customer Success (CS): Churn prediction, sentiment tracking, upsell opportunities, onboarding analysis.

Regardless of function, prioritize features like:

• Automated Call Recording & Transcription: Save time on manual note-taking with tools that accurately record and transcribe conversations across video, phone, and email channels.
• Advanced Analytics & Sentiment Tracking: Use engagement metrics and sentiment analysis to identify emotional shifts, such as hesitation during pricing talks, to better address buyer concerns.
• CRM Integration for Coaching: Choose tools that sync with your CRM to automate data entry, create scorecards, and provide actionable coaching insights for improved sales performance.
• Centralized Knowledge Management: Build a single source of truth for faster knowledge sharing and consistent sales messaging across teams.

3. Is your team ready to adapt to a new tool?

Evaluate your team’s readiness for adopting a new tool.

1. Review Previous Implementations: Identify tools your team has used in the past. Were they fully adopted? If not, determine the reasons. Examine metrics like login frequency, feature usage, and abandonment rates. For example: If only 40% of the team used a CRM’s call logging feature, it indicates a gap in perceived value or usability.
2. Identify Current Gaps in Processes and Tools: Does your team already use tools for call tracking, analytics, or coaching? If so: What features are underutilized? What pain points remain unresolved? 
3. Measure Team Engagement with Current Processes: Use direct surveys or anonymous polls to understand their perspective. Ask questions like:

• “What do you find most time-consuming in your daily tasks?”
• “Do you feel supported by current tools during sales calls?”
• “What additional features would help you close deals faster?”

4. What are your budget considerations?

Most tools offer custom pricing based on your unique needs – pricing isn’t transparent. To estimate costs, consider: number of licenses, integrations, and training resources.

Sign up for a free trial before committing to a tool to find a fit. Sites like Vendr provide an estimated cost to help you shortlist vendors. 

For deeper validation, check customer reviews on platforms like G2 or Capterra. Reach out to the network to gather first-hand insights about your shortlisted CI solutions.

What Makes Superlayer.co Stand Out as a Leading Conversation Intelligence Tool

From recognizing gaps in sales rep performance to finding win opportunities, Superlayer helps with everything related to sales conversations.

Here are its standout features that make it a top contender among conversation intelligence tools.

Batch call recording and transcription

Superlayer enhances call analysis by processing up to 50 calls at once, revealing deeper patterns. It helps sales reps identify key pain points, questions, and requested features, while providing sales leaders with insights to create personalized coaching material.

CRM integration and automation

Superlayer integrates with HubSpot to automate admin tasks, such as logging call notes, updating contact fields, and setting follow-up tasks. 

For example, after a discovery call, it creates a detailed summary in HubSpot, updates contact properties, and schedules follow-ups. 

This saves time, allowing you to focus on preparing for the next call instead of manual data entry.

“I love to overhear our sales team speaking about how superlayer has improved their day-to-day and removed tasks they hated such as updating HubSpot everyday.”

~ G. Mois, CEO, Fluentify

AI-powered personalized coaching

Superlayer enables personalized coaching by generating scorecards with both quantitative and qualitative feedback based on each conversation. This tailored approach boosts team performance by 30%. 

It also allows custom prompts for specific feedback, such as assessing how well reps address client needs, ask probing questions, or handle objections. This feature streamlines onboarding and training, making it faster and more targeted.

M. Cera, CEO at Glaut, found this feature to be effective, and this is what he had to say,

“Superlayer has made it easier to onboard new members of the team and bring them up to speed, in every department from product to engineering to marketing.

Superlayer analyzes language patterns and conversation flows to predict deal success or risk. For example, deals that mention implementation timelines or ROI early are more likely to close. By replicating these patterns, sales teams can increase their win rates by over 15%.

Take the Leap: Elevate Your Sales Interactions

A conversation intelligence tool is non-negotiable to boost sales productivity, meet customers’ expectations, deliver personalized coaching, and hit the quota. The right tool can work alongside you as a virtual assistant, feeding you with data-driven insights to make informed decisions that can significantly boost win rates and build long-term customer relationships.

And Superlayer helps you achieve such outcomes. It offers state-of-the-art conversation intelligence capabilities powered to boost your sales strategy. 

Book a demo today and discover how it can transform your approach to customer conversations.

FAQs

What is the best conversation intelligence software in 2025?

Superlayer is the best conversation intelligence software that offers in-depth insights into each sales conversation. It offers advanced features like prompt-based targeting, batch call analysis, customizable scorecards, CRM sales automation, churn analysis, and LLM-based content creation.

How does conversation intelligence improve sales coaching?

Conversation intelligence tools record, transcribe, and analyze each conversation providing a detailed overview of how your team handles objection, negotiation, and product information. This information can help you identify areas for improvement and build personalized material based on real-life scenarios. 

Can conversation intelligence software integrate with CRMs?

Yes, most conversation intelligence software integrates with CRM. Superlayer, for example, integrates with Hubspot and populates the database by automatically extracting key insights such as pain points, objections, and feedback from each conversation.