Modern sales teams have 3 common challenges:

• Sales reps receiving outdated marketing material from the marketing team
• Manually entering the data into customer relationship management (CRM) and tracking leads using spreadsheets
• Getting zero visibility on the insights to understand the performance of your sales reps

It’s obvious for sales teams to experience longer sales cycles, lower conversion rates, decreased revenue, and ultimately feel frustrated.

That’s where sales enablement tools come in. 

With a sales enablement tool, you can streamline your sales process from start to finish, track analytics and content usage to identify what’s working and what’s not—to improve the performance of your sales team.

Top Sales Enablement Tools to Consider

We have curated a list of top sales enablement tools that you can pick based on your needs, whether you’re looking for a tool that provides automated transcriptions, a content management system, or automated data entry and CRM updates. 

1. Superlayer

Superlayer is an AI-driven conversation intelligence platform for sales teams. It records and transcribes sales calls while analyzing them to uncover customer pain points, patterns, and objections.

The product has AI integrated within the platform, offering you key insights on the relevant prompts like sales coaching for SDRs, sending and follow-up emails, and so on. Additionally, it integrates with HubSpot which syncs with the platform and automatically updates the customer records without the sales reps having to lift their finger. Learn more on AI-Powered Sales Coaching

Superlayer Key Features

AI-Driven Conversation Insights

When you embed Superlayer into your sales calls, the bot not only records the call and generates a transcript just like any AI notetaker but it also brings a powerful batch analysis functionality into the mix.

• Batch Analysis Functionality: With this feature, users can analyze multiple conversations at once—whether it’s 10, 20, or even 50 calls. It helps uncover patterns, assess sales team performance, and make data-driven decisions for future interactions.

• Prompt-Based Targeting: With this feature, you can navigate through the recordings based on predefined prompts. These prompts are relevant to the kind of analyses you want to do or the critical topics discussed during the calls—sales coaching, sales methodology, follow-up email, and call notes. The platform then analyzes and generates the result based on your chosen prompt.

CRM Integration

Sync Superlayer with HubSpot and create and update custom notes, tailored for different teams or groups.

This customization lets each team or individual define how their interactions and data are recorded and accessed, streamlining communication and ensuring all relevant information is right at your fingertips.

Read More - CRM Sales Automation: How to Streamline Your Sales Process

Workflow Automation

Superlayer integrates automation tools that turn unstructured text into actionable data. 

For example, an automated workflow can scan weekly calls in bulk and then generate detailed follow-up emails with contextual insights about each conversation—speeding up follow-ups and improving accuracy and personalization.

Sales Forecasting

With Superlayer’s custom scorecards, sales reps can set prompts for different aspects of customer interaction: 

• Relevance
• Understanding client needs and pains
• Matching solutions to those needs
• Asking probing questions
• Identifying the buying process and stakeholders
• Providing proof points
• Addressing concerns and objections.

These prompts allow managers and leaders to gauge performance trends and team dynamics without the need to analyze each conversation individually, streamlining the process of pinpointing improvement areas and recognizing successes.

Superlayer Pros

• Saves time with bulk call analysis 
• Error free data entry with AI-driven insights
• Ability to understand customer behavior with data intelligence

Superlayer Cons

• Currently integrates only with HubSpot CRM, but the team is working on Salesforce integration, too

What Superlayer’s Clients Say

“I love to overhear our sales team speaking about how superlayer has improved their day-to-day and removed tasks they hated such as updating hubspot everyday”. — G. Moiso, CEO Fluentify

2. Highspot

Highspot is an AI-powered sales enablement platform that provides contextual intelligence for recommending content based on sales context, optimizes pitching through AI analysis, and offers robust analytics capabilities. 

Highspot Key Features

• SmartPage technology: Create dynamic, customized landing pages with guided experiences based on buyer personas, situations, and specific needs to help sales reps find the most relevant information about the customer.

• Contextual intelligence: Recommend the most relevant content based on sales context and buyer engagement. 

• Pitch optimization: Analyze pitches using AI and provide recommendations for improvement.

• AI-powered search: Use AI to enhance content discovery to help your sales team locate relevant content assets through guided browsing and smart recommendations—improving their sales productivity. 

Highspot Pros

• Intuitive user interface
• Easy platform implementation
• Responsive customer support

Highspot Cons

• Analytics are not intuitive
• Sales training and onboarding feature to be improved 

3. Seismic

Seismic is a comprehensive sales enablement platform that offers advanced content management and analytics. It helps sales teams organize their content in one place—making content accessible for their reps and new hires. 

Seismic Key Features

• LiveDocs: Personalize documents and presentations quickly by automatically pulling in accounts, opportunities, and data from your CRM and other sources.

• LiveSocial: Share content with buyers using links and capture engagement activity to uncover follow-up opportunities and understand the effectiveness of specific sales content.

• Digital Sales Rooms: Get a collaborative digital space to share deal-related content and communication, and capture engagement insights to improve the sales cycle.

• Content Analytics: Provides detailed insights into how and when content is shared, who views the content, and how it impacts the revenue—helping sales teams understand the most effective sales material. 

• AI-Powered Search: Enables content discovery using AI to help the sales reps find relevant content while saving time. 

Seismic Pros

• Easy to set up
• Easy content sharing

Seismic Cons

• Navigation is not intuitive

4. Outreach

Outreach helps sales teams streamline their day-to-day sales activities, track sales opportunities, analyze sales calls, forecast sales pipeline, and coach sales reps—all under one roof. Some of its standout features include multi-channels sequences, personalized outreach and AI-powered recommendations. 

Outreach Key Features

• Sales Trends: Compare rep performance to team benchmarks.
• Kaia Playlist: Build and share examples of best sales calls to help onboard new reps faster.
• Content Cards: Access sales enablement content during virtual meetings, allowing reps to easily address questions about competitors, pricing, product features, and more. 
• Action Item Detection and Follow-Up: Automatically detect when action items are mentioned and sync them to the meeting transcript, enabling seamless follow-up.
• Topics and Buyer Sentiment: Get insights into trending topics and  buyer intent, without attending every call.
• AI Insights: Understand what content, workflows, sequences, and rep behaviors are leading to meetings and sales opportunities.

Outreach Pros

• Friendly user interface
• Comprehensive documentation
• Excellent customer support with quick response 

Outreach Cons

• Initial setup is complex
• Has a steep learning curve

Other Notable Tools

• Gong automatically records, transcribes, and analyzes sales calls. Using AI, sales reps and managers can gain valuable insights into accounts, deals, and contacts—and forecast the revenue. 

• Showpad is an AI-powered sales enablement platform that focuses on enhancing sales content management, training, and analytics. It centralizes and manages sales content, offers interactive training modules for seamless onboarding programs, and provides detailed analytics on content usage and engagement metrics. 

• Salesforce Sales Cloud comes with a wide range of capabilities to enhance your sales skills and improve team performance such as lead and contact management, sales forecasting, workflow automation, and analytical capabilities. 

What to Look for in Sales Enablement Tools

When selecting the right sales enablement tool for your sales team, make sure to look for four key features: automation, robust analytics, training support and CRM integration.

Let’s understand each feature in detail.

When evaluating sales enablement tools, it’s important to focus on key features that will directly benefit your sales team. Here are the most important features to look for:

Automation

The tool should help you with sales enablement tools, you can automate repetitive recurring sales activities and save time. Some of these tasks/activities include:

• taking notes during the sales calls
• handling data entry and updating customer records
• scheduling appointments 
• writing personalized emails and following up with prospects 
• sending onboarding materials and scheduling onboarding calls
• training new sales reps 

For example, with sales enablement tools like Superlayer offer, you get automated transcriptions of sales calls. You can use these transcriptions to send follow-up emails to prospects and even create sales content for your reps. 

Additionally, you can update and create custom notes within HubSpot, tailored specifically for different team members or groups. This customization allows each individual or team to define how their interactions and data are recorded and accessed, streamlining communication and ensuring that all relevant information is easily accessible at their fingertips.

Robust Analytics

With advanced analytics, sales leaders can:

• track and analyze the performance of their sales reps
• get an understanding of their prospects
• improve buyer engagement, and optimize their sales process. 

Some of the analytical capabilities to look for include: 

• Call analytics: Metrics such as calls booked, speaking and talking ratio, talk time, speed, and longest monologue (longest uninterrupted speech by the rep). 
• Deal insights: Metrics like win rate, deals at risk, won/ target, pipeline amount, deals won, deals lost, forecast revenue
• Content effectiveness: Data on content views, number of times the content is viewed and links clicked, time spent on each section, and leads generated via sales content

Training Support

Effective training is essential for onboarding and developing your sales reps. So, make sure the sales enablement tool you choose offers features answers these questions: 

• Does the sales enablement tool offer capabilities to create structured sales training programs to accelerate the onboarding of new reps?
• Does it help you create personalized learning paths tailored for each rep based on their skills and performance levels?
• Can you integrate sales content directly into training programs?
• Does it offer interactive training formats—quizzes, videos, role-playing scenarios?
• Does it allow managers to provide feedback based on the rep’s performance? 

For example, When you embed Superlayer in sales calls, the bot will record and transcribe these calls. Once done, you can analyze the calls by filtering them down to “Coaching - SDR”. It will give you critical insights into the rep’s performance. It will also give reps a score based on each category of the call, such as relevance, customer needs, and objections.

Based on the score given by AI, sales managers can:

• identify the areas of improvement of sales reps
• provide training material relevant to sales reps to improve their skills

CRM Integration

Make sure the CRM you use at your organization integrates with the tool. This way, you can automate data entry and update the CRM with call and email logs without doing so manually. 

Scalability

Before choosing the right sales enablement tool for your sales team, ask yourself: 

• Does the tool offer scalable pricing plans based on usage and features of the number of users? 
• Does the tool have the ability to integrate with other tools as your technology stack evolves? 
• Does the tool support a growing number of users?
• Can the analytics capabilities scale with your growing data needs? 

Make sure the tool aligns with your team goals and workflows, only then will the tool be relevant for your sales team. 

How Superlayer Stands Out from the Competition

If you want to enable your sales teams using AI, Superlayer could be the right choice for you.

Unlike other sales enablement tools, AI sits within the platform and scans every sales call the reps conduct and provides deep insights based on their analyses. Let’s understand how AI sets Superlayer apart from other tools.

AI-Powered Forecasting

When you embed Superlayer into your sales calls, the bot records the sales call and generates a transcript. With conversation intelligence, users can then uncover patterns, assess sales team performance, and make data-driven decisions for future interactions. 

The platform offers rich insights through comprehensive conversation analysis, enabling businesses to address root causes and identify customer objections. 

When the call transcription analysis is fed into CRM, the real-time data allows for adjustments of forecast models, aligning predictions more closely with actual performance. 

Learn More - Churn Analysis: How to Reduce Customer Churn with AI-Powered Insights

Conversation Analytics

With Superlayer, you can track the call analytics of each sales call, such as:

• speaking ratio
• talking ratio
• talk time
• speed
• longest monologue
• main speaker
• less engagement attendee.

Using these metrics, you can analyze the performance of each sales rep, who are low-performing and top-performing sales reps, identify reasons for leaks in the sales funnel, and offer targeted training to boost sales performance. 

Automated Workflows

Superlayer doesn’t just transcribe and analyze your meetings—it also automatically updates your CRM with key insights, saving sales reps from time-consuming admin tasks and boosting operational efficiency.

Here's how Superlayer makes this happen: 

The platform allows you to create and update custom notes within HubSpot, tailored for different teams or groups. This customization lets each team or individual define how their interactions and data are recorded and accessed, streamlining communication and ensuring all relevant information is right at your fingertips.

Choose the Right Tool for Your Team’s Success

Manually updating the CRM, misalignment between sales and marketing teams and zero visibility on team performance insights—everything leads to more inefficiencies in your sales process, which impacts the team’s sales goals.

But with sales enablement tools, you can build a streamlined sales process. Sales enablement tools offer automation, robust analytics, training support and CRM integration.

• With automation, sales reps can automate routine tasks. No more wasting time on updating the CRM manually. 
• With robust analytics, you can see detailed analytics such as, call analytics, deal insights and content effectiveness to understand how your team and prospects are viewing the content.
• With training support, you can create sales training programs to help your sales reps improve their skills, get insights on each rep’s performance and provide them feedback. 

If you’re looking for a sales enablement tool that simplifies the process for your high-performing team, schedule a demo with Superlayer and see how it can simplify your sales process. 

FAQs

What are the best sales enablement tools?

Some of the best sales enablement tools include Superlayer..co, Outreach, Highspot, and Seismic. 

How do sales enablement tools improve performance?

Sales enablement tools automate recurring sales tasks, enhance the collaboration between sales, marketing, and customer success teams, facilitate superior decision-making, and accelerate the ramp-up time for new sales reps. 

What features should I look for in sales enablement tools?

When selecting a sales enablement tool, prioritize features like automation, robust analytics, training support, and CRM integration.