As a sales leader, you often find yourself in situations where you would have loved a little more insight into the prospect’s pain points or why a sales deal fell through. 

Some questions that you ask yourself and your teams:

• What aspect of the prospect’s pain points wasn’t properly addressed in the call?
• What should your sales reps have done better? 
• How do you hit your revenue goals if you’re not well-informed about the progress of your deals?
• How do you prevent this from happening again?

Here’s where sales call recording software helps you record all your calls so that you can revisit and analyze them later. While that sounds promising, there's a challenge: the market is flooded with numerous sales call recording software solutions, each with its own set of features, making the decision process overwhelming.

But don't worry—we’ve got you covered. In this blog post, we highlight the top features to look for in sales call recording software that not only help you record calls but also offer powerful analysis and insights into customer sentiment, deal progression, rep performance, and more. Additionally, we'll introduce you to some of the most popular sales call recording software options available today.

Why You Need to Read This Article:

• Discover the top sales call recording software options for 2024.
• Learn how these tools can help you analyze call data for better decision-making.
• Understand key features like AI-driven insights, CRM integrations, and compliance management.
• Get guidance on selecting the right software for your team’s unique needs.
• Improve customer interactions and maximize your sales potential with the right technology.

Let's dive in.

What Is Sales Call Recording Software?

Sales call recording software, as the name suggests, records the calls your reps make. But that's not all—many advanced tools also transcribe and analyze these calls, allowing you to coach your reps on areas of improvement.

Additionally, these tools enable AI-powered coaching by grading reps on specific parameters and offering personalized suggestions for improvement. These tools offer conversation intelligence to track prospect sentiment and behavior, call summaries, and performance scorecards.

These insights allow sales teams to refine pitches, anticipate client needs, and improve their performance. Sales leaders also use call recordings to identify room for improvement and plan sales training accordingly. For example, a sales leader can review the call recordings of the top-performing rep to identify unique sales techniques the rep uses to close deals.

These tips can then be integrated into your sales coaching strategy to help the team perform better and close deals more effectively.

Why You Should Use Sales Call Recording Software

The benefits of sales call recording software go beyond recording and storing sales calls—it helps businesses boost sales performance, analyze these calls and derive valuable insights, modernize note-taking and follow-up emails, and automate CRM data updates.

Let's explore these benefits in detail: 

It accelerates rep performance through coaching

Sales managers can't be on every call to assess rep performance, but sales recording software captures every conversation. By reviewing these recordings, managers can identify strengths and areas for improvement, providing personalized feedback based on real interactions to help reps refine their skills.

It makes staying compliant easier

Handling sensitive data demands strict compliance with security regulations and regional laws like GDPR and CCPA, particularly when managing sales call information. Sales call recording software helps ensure your sales team adheres to industry regulations, providing proof of compliance during audits or disputes. It also allows you to track whether reps consistently follow established processes while closing deals.

It helps make data-driven decisions

Sales call data isn’t just for coaching—it drives better business decisions. Recordings reveal customer concerns, product objections, performance metrics, and market trends. Based on these insights, managers can fine-tune sales strategies and techniques for better win rates. For example, if a sales rep has a low win rate, a sales manager can use this data to identify areas where the rep needs improvement, such as their sales pitch or objection-handling skills.

It enables faster onboarding

According to The Bridge Group Inc.’s data, the average tenure of a B2B account executive is 2.6 years. On average, it takes a sales rep 4.9 months to ramp up. They spend almost 20% of their time within a company with onboarding.

Sales call recording software speeds up this process. Reps can listen to successful sales calls to learn what works and avoid common pitfalls. The real-world examples make training more practical and help new reps hit the ground faster.

5 Best Sales Call Recording Software

Choosing the right sales recording software can be tough for sales managers, with so many factors to consider—sales coaching features, AI support, real-time collaboration, and more. To make it easier, we've done the research and compiled the top five solutions for sales call recordings.

Here are our top five picks to help you make an informed decision that best fits your business needs.

1. Superlayer

Superlayer, a leading conversation intelligence provider, captures and analyzes sales calls to offer actionable insights to improve sales performance, strategies, and win rates.

Its AI-powered automation tools help sales managers unlock valuable insights from every recording. The software listens to sales calls, analyzes the conversation, and identifies key topics, areas of concern, and follow-up actions.

Superlayer is perfect for agencies with over 50 employees and tech businesses using HubSpot, generating more than $1 million annually. It integrates with Zoom, Google Meet, Google Calendar, but plans for more integrations are underway.

Superlayer features

• Automatic Call Transcriptions: Superlayer transcribes every sales call automatically. Using its prompt-based targeting feature, you can then sift through the transcript to identify key discussion points, keywords relevant to the customer, and what the prospect really wants. Using these insights, sales teams can improve win rates by more than 15%.
• CRM Data Sync: Superlayer eliminates the need to update call data in the CRM manually. After each call, Superlayer updates the CRM with key insights, such as customer sentiment and pain points, objections, and follow-up actions, saving reps time and improving CRM data accuracy by over 50%.
• AI-Enabled Coaching: Superlayer reviews conversations from each call and offers quantitative feedback with customizable scorecards. Using its AI-enabled prompt-based system, Superlayer creates these scorecards to help sales managers tailor coaching programs for each sales rep.
• Conversation Intelligence: Superlayer helps dive deep into each sales conversation with its conversation intelligence powered by AI, natural language processing (NLP), and machine learning (ML). Analyzing these conversations helps identify customer needs and growth opportunities, which can be used to close deals faster and more efficiently.

Superlayer pros

• Batch Analysis: This powerful feature enables users to analyze multiple conversations simultaneously—be it 10, 20, or even 50. By allowing batch processing, the platform enables users to gain insights across a series of conversations, quickly identifying patterns, assessing performance, and making informed decisions about improving future interactions.
• Prompt-Based Targeting: This feature allows users to navigate through the recordings based on predefined prompts that relate to their main interests or critical topics discussed during the calls. This targeting tool simplifies the task of managing and understanding the wealth of information within each recording, whether it's identifying the type of call—such as a discovery conversation or a demo—or extracting specific content.
• Customizable Scorecards: Superlayer incorporates a feature for quantitative feedback through customizable scorecards. These scorecards are designed using the platform’s prompt-based system, allowing users to define the categories crucial for their evaluations. This helps customer success and sales teams track churn trends over time and drive continuous improvement in their performance.

Superlayer cons

• Supports HubSpot integration currently; Salesforce integration is in the pipeline.

Superlayer pricing

Superlayer offers custom plans for each user based on their unique needs and goals. Currently, Superlayer offers three different plans:

• Startup: For smaller teams that want to start leveraging conversation intelligence. It comes with an AI note-taker, calendar integration, call recording and call summary features, and collaboration.
• Scale: For large teams that want to fully leverage conversation intelligence and build a solid structure for their operations. This plan comes with automated tagging and discovery, customizable scorecards, tag-based bulk analysis, and more. In this plan, Microsoft Teams and Outlook are also supported.
• Custom: For companies with specific needs and goals across several departments. It supports your custom needs across integrations, functionalities, compliance, and training.

2. Gong

Gong’s sales call recording software captures both web conference and phone calls, using AI to analyze them. It helps sales reps boost performance, enables managers to provide personalized coaching, and gives businesses a comprehensive view of all customer-facing interactions. Gong also transcribes calls, allowing users to search transcripts for specific details.

Gong is ideal for B2B businesses, from single-person sales teams to large teams with thousands of agents.

Gong features

• Deal Tracking: It tracks each deal in your pipeline right from the moment of contact to understanding how deals progress, identifying at-risk deals, and adopting effective sales strategies to improve quota attainment and forecast accuracy.
• Conversation Capture: It records and transcribes sales calls across web platforms and phones to capture and analyze them and deliver a holistic view of all customer interactions. It helps understand sales trends across teams and where interventions are needed.
• Key Quote Extraction: It maps key quotes of customers from every sales call. It helps understand customer sentiments better and tailor follow-ups and proposals to each buyer.
• People Intelligence: Sales managers can use Gong to analyze the calls of their top-performing teams and reps to identify their sales tactics. Figuring out how top performers pitch or tackle objections helps other reps improve performance.

Gong pros

• Allows users to focus more on the person and conversation instead of note-taking
• Helps prepare for upcoming sales calls and follow-ups based on previous call records
• Allows the sharing of call recordings internally and with customers using a shareable link
• Offers better organization by ensuring call notes and the call recordings are stored in the same place (Source)

Gong cons

• Unsuitable for small teams with limited requirements
• Limits data access and does not support bulk data export (Source)

Gong pricing

Gong offers custom pricing plans that match your needs. The license is priced per user with a platform fee based on the number of users, use cases, and more.

3. Chorus by ZoomInfo

Chorus is a conversation intelligence platform that captures and analyzes customer calls, meetings, and emails to uncover the reasons behind won or lost deals. It delivers actionable insights to boost sales performance and drive revenue growth while promoting effective behaviors and processes to improve win rates.

After ZoomInfo’s 2021 acquisition of Chorus, the unified platform—integrated with ZoomInfo’s extensive B2B contact database—is suitable for mid-market businesses and enterprise organizations seeking continuous sales improvement.

Chorus features

• Detailed Interaction Capture: Chorus records and transcribes customer calls, meetings, and emails, offering instant access to detailed transcriptions and insights.
• Relationship Management: It automatically captures and syncs contacts and communications to CRM systems, leading to full visibility into relationships that drive revenue.
• Connected Intelligence: It integrates with ZoomInfo's contact and company intelligence to provide a comprehensive view of relationship histories, leading to more nuanced outreach based on past interactions.
• Automated Workflows: It uses automated workflows to turn insights into action and trigger tasks like follow-ups when competitors are mentioned, reducing risks and accelerating deal closures.

Chorus pros

• Identify coaching opportunities with call analysis and performance scorecards
• Send specific call snippets to sales, support, or product teams for feedback
• Highlight best strategies and practices to help teams learn from each other and improve
• Offer insights into talk time, average filler words, etc., for better marketing and sales enablement

Chorus cons

• Technical glitches when it comes to joining a meeting
• The clunky user interface makes navigation hard
• Fails to properly identify speakers in a conversation
• Shows incorrect conversation details, such as filler words, time, etc. (Source)

Chorus pricing

Chorus offers three custom plans based on your business’ needs and teams’ goals. You can reach out to the team directly for a quote.

• Sales: To accelerate sales processes
• Marketing: To improve ROI
• Talent: To find better talent faster

4. Clari Copilot

Clari Copilot, previously called Wingman, is an AI-powered sales conversation platform designed to boost sales team performance. It records, transcribes, and analyzes sales calls, offering helpful insights for better customer interactions. With advanced AI capabilities, Clari Copilot identifies key moments, tracks deal progress, and offers actionable coaching recommendations.

It also helps sales leaders make data-driven decisions and reps refine their sales approach, close deals faster, and enhance productivity.

Clari Copilot supports medium to large-sized businesses, including large public corporations and smaller private technology companies.

Clari Copilot features

• Call Recording and Transcription: It automatically records and transcribes sales calls, ensuring critical details are captured and retrieved for easy access for review, analysis, and training.
• Seamless CRM Integration: Clari Copilot integrates with CRM systems to ensure all call data is centralized. This leads to reduced manual entry, up-to-date records, and better data accuracy.
• Real-Time Coaching with Battle Cards: It offers instant, context-specific guidance during calls to help reps navigate challenging conversations. It also provides coaching prompts to improve handling objections and closing more deals.
• Performance Tracking: Clari Copilot offers custom performance reports and in-depth analytics for managers for insights into team performance and areas for improvement.

Clari Copilot pros

• It offers AI-driven insights throughout the entire sales interaction process.
• Offers call transcripts that are helpful in creating the minutes of the meeting. These minutes can then be easily shared with management.
• It’s easy to clip recordings and search for the required keywords to understand sales calls better.
• Integrates with Slack and sends call transcripts automatically to the required Slack channel (Source)

Clari Copilot cons

• Integration with Microsoft Teams may not work as expected
• Accuracy suffers when people speak multiple languages
• Sales insights shown may not always be relevant (Source)

Clari Copilot pricing

Clari Copilot is included in the pricing plans for Clari, and the plans are available upon request.

5. Fireflies.ai

Fireflies.ai is an AI-powered meeting assistant that records, transcribes, and organizes voice conversations. It works across platforms like Zoom, Google Meet, and Microsoft Teams.

Fireflies.ai captures conversations from video and audio calls, analyzes the recordings, and offers AI-generated notes. Users can search transcripts, add comments, and share key moments within the notes to improve collaboration. The platform also integrates with tools such as Slack, Notion, and Clickup to streamline workflows using call notes directly from meetings.

Fireflies.ai serves everyone from single users to small to mid-sized companies to large enterprises.

Fireflies.ai features

• AI-Generated Call Notes: It summarizes meetings automatically using its AI capabilities and provides concise notes that teams can review and share quickly.
• Searchable Transcripts: Fireflies.ai allows users to search meeting transcripts by keywords to make it easier to find and reference key moments, topics, and competitor mentions.
• Extensive Integrations: It connects with tools like Slack, Notion, Asana, and CRMs and enables faster task creation and seamless note-sharing without leaving existing workflows.
• Conversation Intelligence: Fireflies.ai uses conversation intelligence to analyze calls to track metrics like talk time, sentiment, and engagement and offer actionable insights for better sales performance.

Fireflies.ai pros

• Organizes transcriptions by speaker automatically and offers instant access to key call insights
• Offers accurate call summaries, which can be used to create follow-up emails and reports
• Helps track all the discussions and calls from multiple projects and organizes them efficiently
• Supports in creating relevant, accurate content based on call transcriptions (Source)

Fireflies.ai cons

• Occasional transcription errors and inaccuracies
• Fails to identify speakers in Zoom meetings correctly. Even if there are multiple people talking in a call, it identifies them as the same person. (Source)

Fireflies.ai pricing

Fireflies.ai offers multiple pricing plans for users based on their needs.

• Free: Free plan for individuals starting out
• Pro: $10 per seat per month billed annually for individual and small teams
• Business: $19 per seat per month billed annually for fast-growing businesses
• Enterprise: $39 per seat per month billed annually for large-scale enterprises

Criteria for Selecting the Best Sales Call Recording Software

Most sales call recording software in the market offers similar features and functionalities, making it challenging to pick the right one.  

Here are the key factors to consider when selecting a platform:

Automation

Choose software that automates call recording, data tagging, and follow-ups. Automation minimizes manual tasks, allowing sales reps to focus on selling rather than administrative work.

For instance, Superlayer automatically updates call details to your CRM after every call, saving reps time and ensuring accurate data entry.

CRM integration

Quick access to call recordings is essential for faster reviews and performance analysis. Software that operates in isolation can create bottlenecks.

Look for tools with CRM integration to streamline access and enhance productivity. Integration allows your team to track conversations, manage leads, and personalize follow-ups without switching between platforms.

A key feature of Superlayer is the ability to update and create custom notes within HubSpot, tailored specifically for different team members or groups. This customization allows each individual or team to define how their interactions and data are recorded and accessed, streamlining communication and ensuring that all relevant information is at their fingertips.

Transcription accuracy

Accurate transcriptions ensure no critical call details are overlooked. Opt for tools with high transcription accuracy for reliable call summaries powered by AI.

For example, Superlayer leverages NLP and ML for precise transcriptions.

Analytics capabilities

Recording calls is just the beginning. Your software should include robust analytics features to extract actionable insights from every call.

Built-in analytics, like sentiment analysis and customer behavior tracking, help you understand team performance, call outcomes, and customer behavior without relying on third-party tools.

Ease of use

The primary purpose of sales call recording software is to save time and improve efficiency. A tool with a clunky user interface defeats this purpose.

Look for software with intuitive navigation, minimal learning curves, and straightforward reporting features so you can get started immediately.

Superlayer, for example, offers an intuitive UI and hands-on support to customize the tool for each user’s needs.

By keeping these factors in mind, you can select the best call recording software to drive your team’s success.

Superlayer's Competitive Edge

Sales call recording software gives sales managers exactly what they need: a clear understanding of sales calls and tools to improve performance. Superlayer takes this a step further with its AI-powered features.

• Boost CRM Data Accuracy: Automation improves CRM data accuracy by 50%, ensuring reliable records without manual input.
• Save Time: By automating tasks like creating call notes and scheduling follow-ups, Superlayer saves reps up to 20% of their time.
• Enhance Coaching Programs: Its conversation intelligence capabilities evaluate team performance with quantitative feedback and customizable scorecards, enabling better coaching and driving a 15% increase in win rates.

Book a demo today to see how Superlayer can transform your sales performance.